WORK.
WORK.
BLACKSTARROLE
Develop social media and influencer strategies for the 2025 Film Festival, implementing first-time initiatives and systems.
RESULT
- We launched our first ever influencer marketing program
- We had an engagement rate of over 20% across content
- We saw the highest attendance in the history of the BlackStar Film Festival
NUULYROLE
Guide content for concept to post while managing real-time content calendars. Develop social strategy, integrating resonate trends. Organize and curate UGC. Be the voice of Nuuly in comment sections across all platforms.
RESULT
- IG follower account went from 80k-300k in 2 years, a 275% growth rate
- Maintained a higher organic social engagement rate than direct competitors while posting less, pointing to higher quality and more resonate content
TOPICALSROLE
Build the structure and strategy for the Community Marketing team and ambassador programs. Support product launches by activating the Topicals community. Cultivate brand love within ambassador program through events and private group chats.
RESULT
- Grew ambassador program from 0-1000 members
- Generated revenue of $190k in first year of ambassador program
- Facilitated the brand's first ambassador event for the launch of Body Sprays
